VIPColor Label Printers: Models, Comparison, and Buying Guide

Fast, on-demand color labels at up to 12 inches per second and 1600 dpi. Compare every VIPColor model and find your fit. Ready to buy? Shop VIPColor label printers.

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vipcolor label printers next to each other

What is a VIPColor Printer?

A VIPColor printer is an industrial color label printer built on Memjet inkjet technology. Instead of ordering preprinted label stock, you load a roll of blank labels and print finished, full-color labels in-house as you need them. Current VIPColor models print at up to 12 inches per second and 1600 x 1600 dpi on rolls up to 8.5 inches wide, with dye or water-resistant dye inks depending on the model. They are used across manufacturing, food and beverage, chemical, healthcare, and logistics for short runs, variable data, and same-day label changes.

High-Speed, Superior Quality with VIPColor

VIPColor label printers harness Memjet technology for speeds up to 12 inches per second, 1600 dpi resolution, and vibrant, water-resistant inks on select models. Pacific Barcode stocks all VIPColor models, offers expert install and setup, and supplies inks, consumables, spares, tech support, labels, and accessories to keep your prints flawless.

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Which VIPColor model is right for you?

Pick your model by print volume and whether you need water-resistant labels.

Lower to mid volume, want water resistance: VP550. Water-resistant dye ink, 8 in/sec, the most affordable way into industrial VIPColor.

Mid volume, standard color: VP610. Faster 12 in/sec output with standard dye ink for bright, everyday labels.

Mid volume, need water resistance: VP660. Same speed as the VP610 with water-resistant dye for tougher conditions.

Mid to high volume, standard color: VP700. Integrated 8″ unwinder and 12 in/sec speed for heavier production.

High volume, need water resistance: VP750. The industrial workhorse, water-resistant dye and built-in media handling for the busiest lines.

Key Benefits

High Speed

Print up to 12 inches per second. Produce up to 2,400 4″x3″ labels in 10 minutes.

Expressive Colors

Ultra-high 1,600 x 1,600 dpi resolution delivers razor-sharp text and clean, scannable barcodes on prime labels.

Food Safe

Non-toxic aqueous dye inks are safe for indirect-contact food labels, so you can produce vibrant, compliant packaging with confidence.

Large Labels

Print labels up to 8.5 inches wide, from premium food labels to carton box labels.

VIPColor Printers Comparison Table

Feature	VP550	VP610	VP660	VP700	VP750
Print Volume	Low- to Mid-Volume	High-Volume	High-Volume	High-Volume	High-Volume
Media Handling	Auto Cutter	Auto Cutter	Auto Cutter	Auto Cutter	Auto Cutter
Max. Print Width	8.5″ (215 mm)	8.5″ (215 mm)	8.5″ (215 mm)	8.5″ (215 mm)	8.5″ (215 mm)
Max. Print Speed (inches/sec)	8	12	12	12	12
Ink Type	Water-Resistant Dye	Dye	Water-Resistant Dye	Dye	Water-Resistant Dye
Ink Tanks	200 ml	250 ml	250 ml	250 ml	250 ml
Unwinder	External 8″ OD	External 8″ OD	External 8″ OD	Integrated 8″ OD	Integrated 8″ OD
Operating Systems & Middleware	Windows	Windows	Windows	Windows	Windows
Connectivity	Ethernet, USB	Ethernet, USB	Ethernet, USB	Ethernet, USB	Ethernet, USB
Standard Limited Warranty	1-year	1-year	1-year	1-year	1-year

Download brochures here: VP500/VP550, VP610/VP660, VP700 & VP750

VIPColor model-vs-model

VP550 vs VP610

The VP550 uses water-resistant dye ink at 8 in/sec and is the budget-friendly entry point. The VP610 steps up to 12 in/sec with standard dye ink, so choose the VP610 for speed and the VP550 for water resistance on a tighter budget.

VP610 vs VP660

Same speed, same media handling. The only real difference is ink: the VP610 runs standard dye, the VP660 runs water-resistant dye. Pick the VP660 if your labels face moisture, condensation, or handling.

VP700 vs VP750

Both are high-volume printers with integrated 8″ unwinders and 12 in/sec speed. The VP700 uses standard dye ink; the VP750 uses water-resistant dye for industrial durability. Choose the VP750 for demanding environments.

Use Cases by Industry

VIPColor printers deliver vibrant, durable color labels for a wide range of industries and applications.

Manufacturing & Industrial

GHS chemical labels, safety labels, work-in-process tags, and asset IDs. VIPColor’s water-resistant dye inks and durable synthetic media stand up to plant conditions, while 1600 dpi keeps barcodes crisp and scannable. For chemical drum labels that must pass BS5609, add a clear over-laminate.

Food & Beverage

Nutrition panels, ingredient lists, flavor SKUs, date and lot codes, and seasonal promos. On-demand color removes preprint waste and lets you change recipes or promotions the same day. Non-toxic aqueous dye inks are safe for indirect-contact food labels.

Healthcare, Lab & Pharma

Specimen labels, pharmacy labels, unit-dose, wristbands, and device IFUs. High-contrast micro-barcodes and color coding reduce picking and dosing errors, and water-resistant options survive refrigeration and handling.

Warehouse & Logistics

Inventory labels, LPNs, tote and carton labels, cross-dock, and color-cued rack and bin labels. Color improves pick accuracy and works with standard WMS label formats.

Cold Chain & Frozen Goods

Cold-storage inventory, seafood and meat SKUs, and temperature-sensitive labels. On the right cold-tack synthetics, VIPColor prints stay legible through condensation and low temperatures.

Cannabis & Nutraceuticals

Strain and SKU labels, COA data, batch and lot codes, and warning icons. Variable data plus color icons make on-demand compliance updates easy, with tamper-evident media options available.

Why on-demand color label printing?

Less waste, lower costs
Print only what you need—no obsolete preprinted rolls, fewer reprints.

Faster changeovers
Swap SKUs, languages, or promos in minutes; launch and relabel same day.

Stronger shelf presence
Vivid color, sharp barcodes, and brand elements that stand out and scan first time.

Operational agility
Run small batches, variable data, and compliance updates without waiting on vendors.

Supply chain control
In-house printing means predictable lead times, stable inventory, and fewer delays.

Free Shipping

Free ground shipping on continental U.S. orders over $250. Clear thresholds, no hidden fees. Need it faster? Ask for upgraded options at checkout.

Secure Payments

Encrypted checkout with advanced fraud screening. Pay by credit/debit, PayPal, Google Pay, Apple Pay, or Net 30 (approved accounts).

Experience

Over 25 years in labeling and barcoding. We help you pick the right printer, media, and accessories the first time—so your labels look right and scan right.

All in One Place

One partner for everything: printers, inks, media, rewinders/roll-to-roll, software, setup, and support. Fewer vendors to manage, one accountable team to call.

Why VIPColor with Pacific Barcode?

We are the #1 authorized VIPColor reseller in the U.S. That means every printer, ink, and part you buy from us is 100% genuine VIPColor, shipped new from the factory and fully backed by VIPColor’s warranty and support. No gray market stock. No compatibility surprises. Just authentic products that perform as designed.

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Calculate Your True Ink Cost Per Label for VIPColor Printers

The real cost of a VIPColor label comes down to three things: how much ink your design uses, the label size, and whether you run standard or water-resistant dye. Color-heavy, full-coverage labels use more ink than simple text-and-barcode labels, so two shops running the same printer can see very different per-label costs. As a rough guide, typical full-color VIPColor labels land in the range of a fraction of a cent to a few cents each, but your actual number depends on your artwork and volume.

The most reliable way to know your cost is to calculate it against your own label. If you already own a VIPColor printer, you can measure it yourself, or we will do it for you. If you are still deciding, we will estimate it based on your label size, quality, and design.

Frequently Asked Questions

What is the resolution of VIPColor printers?

VIPColor printers deliver high-resolution printing up to 1600 x 1600 dpi, producing crisp text, fine barcodes, and vibrant colors ideal for professional labels in industries like manufacturing and retail. This resolution ensures superior image quality across models

What is the maximum label width that VIPColor printers can handle?

VIPColor printers can handle a maximum label width of up to 8.5 inches, making them versatile for a wide range of labeling needs from small to larger packaging labels.

How fast do VIPColor printers print?

VIPColor printers offer fast print speeds ranging from 6 to 12 inches per second, depending on the model and quality settings.

Can I use third-party labels with my VIPColor printer?

Yes, VIPColor printers support third-party labels meeting specs: widths 2-8.5 inches, thicknesses up to 0.01 inches, and types like gloss, semi-gloss, or matte. For best results, choose Pacific Barcode Premium Labels, made in the USA with premium materials for durability, vibrant output, and seamless compatibility.

What ink cartridges are used in VIPColor printers?

VIPColor printers use high-capacity, dye-based ink cartridges with Memjet technology, typically in 250mL sizes for CMYK colors (Cyan, Magenta, Yellow, Black), featuring enhanced water-resistant formulas for durable, vibrant labels. Genuine OEM cartridges ensure compatibility and optimal performance across models

What is the difference between dye and water-resistant ink on VIPColor?

Standard dye ink produces bright, vivid color and is great for indoor and short-life labels. Water-resistant dye (on the VP550, VP660, and VP750) adds protection against moisture, condensation, and smudging, which matters for cold chain, outdoor, and industrial labels.

Is a VIPColor printer better than Epson ColorWorks?

It depends on the job. VIPColor is faster (up to 12 in/sec), higher resolution (1600 dpi), and prints wider (8.5 in), which makes it ideal for high-volume, color-heavy labels. Epson ColorWorks uses pigment ink that resists chemicals and sunlight better out of the box, supports ZPL, and starts at a lower price. We sell both and can match you to the right one.

Are VIPColor labels waterproof or BS5609 compliant?

Water-resistant models handle moisture and handling well on the right synthetic media, but VIPColor’s dye inks are not BS5609-compliant on their own. To meet BS5609 for chemical drum labels, apply a clear over-laminate over the printed label.

How much does it cost to run a VIPColor printer?

Cost per label depends on ink coverage, label size, and ink type. Color-heavy labels cost more than simple text-and-barcode labels. We can calculate an exact cost per label for your specific artwork; use the calculator request above.

What is the difference between the VP700 and VP750?

Both are high-volume printers with integrated 8″ unwinders and 12 in/sec speed. The VP700 uses standard dye ink; the VP750 uses water-resistant dye for industrial durability. Choose the VP750 for demanding environments and the VP700 for high-volume standard color.