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Increase Sales through Private Labeling

Private-label products are typically those manufactured or provided by one company for offer under another company’s brand. Private-label goods and services are available in a wide range of industries from wine, candles, food and cosmetics.

Historically, private-labeling was restricted to large manufacturers and these products were sold to regional chain stores. Now, with technology improvements, private-labeling and product customization is wide-open for smaller manufacturers.

According to the Private Label Manufacturer’s Association (PLMA) there are four categories of private-label manufacturers:

  1. Large national brand manufacturers that utilize their expertise and excess plant capacity to supply store brands.
  2. Small quality manufacturers who specialize in particular product lines and concentrate on producing store brands exclusively
  3. Major retailers and wholesalers that own their own manufacturing facilities and provide store-brand products for themselves
  4. Small or regional brand manufacturers that produce private-label products for specific markets.

confections1The beauty of private labeling is the ability to expand your brand by creating a value-added store-brand program for the retailer. For small manufacturers who have not yet achieved brand-name recognition, offering private labeling solves this problem instantly. When products are branded under a store name, the consumer immediately recognizes the brand which gives the private-label product credibility. If the store has a great reputation for quality products, the consumer will immediately transfer that reputation to the product.

In addition to on-line webtailers and brick and mortar retailers, other opportunities for private labeling are fund raising and working with event planners.
confections_daniPacific Barcode Label Printing Solutions, works with a myriad of manufacturers ranging from candy and confections, OEM suppliers, automotive manufacturers, wineries, deli’s, personal care products and more helping them produce their customized labels.

We recently spoke with an owner of a hair and skin-care products company who has been working with faith-based organizations in Chicago. He is taking the top selling items from his product line and is branding them with the names of the different organizations so their members can use these as a fund-raiser.

Another company takes their nutraceuticals and brands them for local and regional health food stores and medical offices. The possibilities for increasing your market share through private labeling are endless.

These smaller run lengths have been a challenge up until now.

With the Epson ColorWorks printer series, label printing has become extremely affordable. With pigment based inks and a variety of label materials, printed labels are extremely durable and are waterproof, smear-proof, fade-resistant and vibrant. Unlike traditional label printing, your per label costs are virtually the same for printing one label as it is for printing thousands of labels. These savings go right to your bottom line profitability.

If you would like more information about how Pacific Barcode can help you with your private labeling strategies, give us a call at 1-800-508-2535, email to sales@pacificbarcode.com or use the contact button below.

 

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Label Printing – Old vs New

Label Printing has changed a lot of the last decade.

The Old Way

label-roomOne of the old ways of managing label printing was to print shells and later overprint variable data using a thermal printer. This gives a certain amount of flexibility, however, the downside quickly outweighs the positives: difficulty to make changes, storage costs and waste.
A second way to print labels has been to fully pre-print labels in large quantities and store the materials in a label room or area.

With both methods, the more SKUs a company has, the more space is required. Suddenly, you are paying hundreds and hundreds of dollars every month in wasted real estate taking up room that could be better used. This strategy works until a change is introduced.With today’s rapidly changing marketplace, A/B testing, increased customer engagement through image or logo changes and updated descriptions or necessity for variable data on the label, suddenly the old label printing model is thrown out the window.

If you find that you want to discontinue an item or want to make a change to your label artwork, once you throw away half of the labels on the shelf, all of a sudden that 6 or 7 cent label now truly costs you 12 or 14 cents…not to mention the previous costs for storage, inventory management costs, etc. This could add another 1 or 2 cents to the cost of your labels.

The New Way

Pacific Barcode Label Printing Solutions has helped many companies to address these problems by introducing new high speed inkjet label printing technologies such as the Epson ColorWorks C3500 or the ColorWorks C7500.

Both of these printers allow you  to print labels Just-In-Time and as fast as 12 inches per second. Using these printers is as easy as printing to your office printer.

With fast drying pigment based ink-jet inks and a variety of label materials, these inks are vibrant, waterproof and fade resistant.  Labels are available directly from Pacific Barcode  in a variety of standard and custom die-cut shapes too.

Schedule a Free Live or On-Line Demonstration.

If you have contemplated ways to reduce cost and better manage inventory, give us a call, or click the button below.|

Epson C3500

Epson’s ColorWorks C3500 is ideal for high-mix, low-volume applications and features print speeds up to up to 4 inches/second, a banding reduction mode, a nozzle check system and more.

Rear-feed capability for fanfold and large rolls. A true work-horse.

Epson C7500

Epson’s Colorworks C7500 production printer is a fast, full-color heavy label printer for Just In Time Color printing of large print jobs and jobs with tight time windows.

High-speed, on-demand, with variable data up to 11.8″ per second.

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Pacific Barcode honored at Temecula City Council Meeting

peretz_awardTEMECULA – The Temecula Valley Chamber of Commerce in partnership with The City of Temecula, Southwest Economic Development Corporation, Abbott, EMD Millipore, International Rectifier, Optiforms, and Pacific Barcode held successful summer internship programs through the Southwest California Manufacturing Council (SCMC).

This summer internship program targeted the non-college bound student population at Chaparral High School in Temecula. Throughout the months of June and July six interns participated in this internship program. These interns learned all facets of manufacturing, including being involved in hands-on training in which they were able to assess their personal interest and abilities.

The skills that these interns had learned in the classroom were able to be applied in a real-world setting and all left with invaluable skills and industry knowledge. The SCMC would like to continue to give back to the community and enhance local workforce by pursuing the program again next year.

The Southwest California Manufacturing Council includes representation from a diverse and expansive group of the area’s manufacturing sector. Objectives of the council include business strategies, management leadership techniques, connections, manufacturing operation concepts, and a forum for sharing ideas and practices. The SCMC is an exclusive council for manufactures only and is currently seeking participation from representatives in regional and local manufacturing companies.

http://myvalleynews.com/education/tvcc-city-and-local-manufacturing-companies-say-summer-internships-successful/

(Phil Peretz, accepting the award on behalf of Pacific Barcode, Inc.)

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