With the number of products being added daily, getting the customer to notice your product is more critical than ever.

Use color to speed visual search
Whether you are color coding your labels to aid your shipping department to easily locate the correct box or carton or you are guiding the retail consumer to choose your product over your competition, color makes it easier to choose your product.

shoe_labels3Color improves product recognition
Having a full-color photograph of your product on the outside of the box, speeds up buying decisions allowing the consumer to quickly select the product they are looking for.

According to KISSmetrics, 93% of consumers consider visual appearance and color above all other factors when shopping.

shoe_labels485% of shoppers place color as the primary reason for why they buy a particular product

Pacific Barcode Label Printing Solutions can work with you every step of the way. Whether you want to have Pacific Barcode print your labels or bring Label Printing in-house giving you a highly effective way of printing labels on-demand, Pacific Barcode has a solution.
By bringing your label printing in-house, you can print these labels in a variety of sizes in run lengths as low as one or in the thousands. Fast…and when you need them. With multiple printers, you can have one at the end of each production line allowing for a cost-effective production model.
Pacific Barcode’s Pigment Based and Dye-based Inkjet technologies will give you a very inexpensive label solution that will not discolor, fade or deteriorate through production or consumer handling.


Epson ColorWorks C7500
Precision Core High-Speed Printer

Reliable performance – ideal for busy on-demand high volume environments.

Speed through multiple full-color labels with variable data up to 11.8 inches per second.

Durable labels will not smudge, smear or fade. Seamless integration and highly efficient.

Micro-Piezo Printhead.

Pigment Based Inks


Epson ColorWorks C3500

Epson’s compact 4-color C3500 printer features fast printing speed up to 4-inches per second that produces reliable output of high volume labels with excellent image quality.

Multiple easy-to-use features such as an auto-cutter, easy paper loading and an LCD with printer status readouts.

Print on a variety of media types including paper, synthetic, matte and glossy. Designed for Commercial Use.



VIP Color VP700
Wide Format Production Printer

The VP700 is a revolutionary digital print-on-demand color label printer, set to reinvent printing and raise the performance benchmark for printers in its class

The VP700 enables high-impact, color labels up to 8.5” wide at a print speed of up to 12” per second (60 feet per minute and print resolution up to 1600 x 1600 dpi.