There has been rapid growth in the need for short run label printing, driven by an explosion in increased product versions, SKUs, bar coding, localization and targeted marketing promotions. Most external print houses charge excessive setup fees and have minimum order quantities for short run jobs. These constraints greatly reduce a company’s flexibility and force organizations to tie up cash in unessential stock piled labels that may ultimately require updating and will be wasted.
VIPColor’s label printing solutions provide companies the versatility to generate in house custom labels to address these issues. Our systems enable sales growth in small to medium enterprises as well as addressing inventory and cost reduction challenges.
Benefits of on-demand printing include
- No lead times
- No rush charges
- No setup fees
- No minimum order quantities
- Simplified short run, custom or private brand product generation
- Increased competitiveness with quick turnarounds